Jeanie entrusted me to create a dynamic visual identity for her brand FitFlex. FitFlex's logo is a striking representation of the brand's identity. "FIT" takes center stage in bold, strong letters, a heart represents FitFlex's belief in the holistic nature of fitness and the importance of self-care. Below, "flex" appears in capital italic letters, adding a sense of motion. Accompanied by sleek lines indicating movement, the logo captures FitFlex's dynamic and balanced nature. It serves as a powerful symbol of the brand's focus on fitness, strength, and adaptability. 

The logo I designed for Luna & Co. captures the brand's modern approach to a timeless celestial charm. At the heart of the design, a graceful crescent moon shines, symbolising the mystique of the night sky found in Luna & Co's carefully crafted pieces. The typography, gracefully combined with the celestial elements, mirrors the modern elegance and sophistication of the brand. Luna & Co.'s logo is a radiant emblem of celestial enchantment and the brand's commitment to delivering exquisite craftsmanship.